Most entrepreneurs are passionate about their business. But when it comes to applying for government funding, passion alone isn’t enough. Funders need to see structure, credibility, and a clear growth plan. The question isn’t whether funding is available — it’s whether your business is ready to receive it.

What Government Funders Actually Look For

At the Funding Future Summit on 30 July, Naomi Mtshali from the Industrial Development Corporation (IDC) will walk attendees through exactly what IDC looks for in funding applications — from business viability to financial documentation. Understanding these requirements before you apply dramatically improves your chances of success.

Motlatjo Moholwa from the Gauteng Department of Economic Development will share practical insights into SMME funding criteria, eligibility requirements and how to align your business strategy with Gauteng’s economic development priorities. This is insider knowledge that most entrepreneurs never have access to.

At the summit, you will gain:

  • Clarity on IDC funding sectors and application requirements

  • Insight into Gauteng SMME grants, loans and support programmes

  • Practical steps to make your business funding-ready

  • Knowledge of legal and financial structures that funders require

  • Direct networking with funders, industry leaders and fellow entrepreneurs

MYCOE members receive an exclusive additional 15% discount on tickets. This is MYCOE’s investment in your business growth — giving every member the chance to access funding knowledge that could change the trajectory of their business.

EVENT DETAILS

Date: Thursday, 30 July 2025

Venue: The Zone @ Rosebank

Early Bird Ticket: R700

MYCOE Member Exclusive: Additional 15% discount

Your business has the potential. The Funding Future Summit will give you the knowledge and connections to unlock it. This is your opportunity to learn exactly what it takes to secure government funding in South Africa. Book your seat today.

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